18-Jul-11
William Hill Casino Launches in Italy on July 18th
William Hill, the United Kingdom's leading Sportsbook and Casino, have confirmed their launch into the Italian online market.
The new site will be launched on July 18th and is one of the first platforms to be awarded the coveted AAMS online gaming licence from the Italian authorities.
1st to launch will be the casino site, followed by bingo, sportsbook and poker. The Italian launch will be supported by an imaginative marketing campaign, designed to maximise awareness of the William Hill brand in Italy.
William Hill have spent over a year developing the new Italian site, with the aim of competing with their domestic and international rivals for a large slice of the estimated €6 billion Italian online betting and gaming market.
Henry Birch, CEO of William Hill Online, said, “We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans. We’ve spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We’re delighted with the outcome of the site and we believe it will be a big hit with Italian players.”
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